Philip Goodband MW is an active International independent consultant Master of Wine with a particular interest in innovation in the wine sector, sustainability and the environment. He has held many leadership roles at the top of the Wine and Spirits Industry. Philip was uniquely Vintners Scholar and the youngest ever Master of Wine in the same year, rising to be Chairman of the Institute of Masters of Wine in 1984/85 when he championed the Internationalisation of the Institute. His senior appointments include Directorships of Stowells of Chelsea, European Cellars Group, Grants of St James's, the Wine Promotions Board, and the Wine Standards Board of the UK. For many years until 2020 Philip served as Chair of Judges at the prestigious International Wine & Spirit Competition in London.

He has also served as a Trustee of the WSET and served as senior tutor for the WSET School and On Line

He is currently, inter alia, on the advisory board of FIVS and a Trustee/ Director of the IMW Endowment Company.

His international perspective on the wine Industry is further strengthened by his tourism work, as Counsellor to the Commanderie de Bordeaux and consultancy.

Current employer: Philip Goodband International Wine Consultancy

Primary area(s) of work: Strategy, Communication

Industry sector(s): Consultant, Marketing, Wine business strategy, Wine tourism

Wine styles: Champagne, Sparkling wine, Still red, Still white, Still wines

Wine region expertise: Bordeaux, California, Tuscany, USA

Specialisms: Wine styling, Sensory evaluation , Branding, Marketing wine, Motivation, Routes to market, Wine tourism, Wine judging