Philip Reedman MW
Became an MW 1996
Based in Australia
Born and educated in Long Eaton, UK, my introduction to wine came through work in a local restaurant. An interest in wine, though not restaurant working hours, led to a move into the retail business with Vintage Wines in Nottingham. Vintages in Alsace, Barossa and the Douro followed, before joining what became Australian Wine Agencies. Nine years there was followed by nine years with Tesco as their Product Development Manager based in Australia. The role covered the sourcing and selection of wines from Australia, New Zealand, California and South America. In May 2007 I established my own Adelaide-based consultancy business, working with wineries and retailers in various parts of the world. I am married with one son.
Industry sector(s): Winemaking, Marketing, Journalism, Educator, Consultant, Wine judge
Wine region expertise: Australia, South Australia
Market expertise: Australia, New Zealand, Oceania, Europe, North America, United Kingdom
Specialisms: Processing of grapes, Production of fortified wines, Economics of wine production, Blending, Bulk shipment, Marketing wine, Identifying and meeting consumer demand, Routes to market, Importation, HORECA, Supermarket and multiple retail, Restaurant wines, Wine labels, Wine tourism, Branding