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Regine Lee MW

Regine Lee MW

Became an MW 2018

Based in United Kingdom

Languages English, Mandarin


Originally from the San Francisco Bay Area, Regine's love of wine developed after countless day trips to Napa and Sonoma to taste wine. She has a degree from the University of California, Berkeley in politics and international relations, which led to a fateful study year at the London School of Economics and eventually a British husband and a life in the UK, where she now lives. After working at Deloitte as a management consultant, she made the career switch to the wine industry. She worked at WSET to develop their Asia-Pacific markets and is currently in national account sales at Liberty Wines, but has had roles focussing on operations, trade marketing, education and sales analytics at the company. She also has had winemaking experience at Jordan Wine Estate in Stellenbosch through the Premium Independent Wineries of South Africa's inaugural Women in Wine vintage programme in 2014. Regine is a co-founder of Women in Wine London, a trade-networking group which organises events which develop women professionally and provide a forum to discuss the key developments in the industry.

Industry sector(s): Project management, Distribution, Agency/Importer, On trade, Buying, Educator, Wine judge, Wine tourism

Wine region expertise: Australia, Germany, New Zealand, Portugal, South Africa, USA, California

Market expertise: United Kingdom

Specialisms: Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, Food and wine pairing, Restaurant wines, Wine labels, Wine tourism, Branding