Sam works with wineries in Spain (Bodegas Fontana and Badiola) and Casas del Bosque in Casablanca, Chile. In addition, he consults to Canadian wine yeast and bacteria producer Lallemand, on wine industry R&D and communication strategies. He is also part of the Fine Wines of New Zealand Selection Panel. A bold initiative to classify the very best of New Wines.

Sam also makes his own wine – which focuses on single vineyard Chardonnay and Syrah grown and produced on Waiheke Island and Hawkes Bay.

He is also a co-owner of Peninsula Wines, a dynamic Madrid-based wine marketing business founded on authenticity, sustainability and competitiveness. Sam’s unique blend of technical expertise, commercial insight and commitment to preserving wine diversity defines his holistic approach to the wine business

Current employer: Sam Harrop Wine Limited

Primary area(s) of work: Wine production

Industry sector(s): Winemaking, QA/QC, Marketing, Sales, Distribution, Business owner, Off trade, On trade, Buying, Author, Consultant

Wine styles: Orange wines, Still white, Still red, Still rosé, Still wines

Wine region expertise: Auckland, Australia, Casblanca Valley, Central Otago, Chile, Hawke's Bay, Marlborough, New Zealand, Roussillon, Loire, UK, Rioja, Ribera del Duero, Spain

Market expertise: Australia, New Zealand, Oceania, Europe, Asia, North America, United Kingdom, China, Scandinavia, Canada, South America, Netherlands, Italy, Spain, Russia

Specialisms: Sustainability, Processing of grapes, Fermentation, Maturation and blending, Stabilisation and clarification, Elevage / maturation, Blending, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Bulk shipment, Bottling, Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Distribution, Direct to consumer, Supermarket and multiple retail, Events, Restaurant wines, Wine labels, Branding