Sam Harrop MW
Became an MW 2003
Based in New Zealand
Nationality New Zealander
Sam works with wineries in Spain (Bodegas Fontana and Badiola) and Casas del Bosque in Casablanca, Chile. In addition, he consults to Canadian wine yeast and bacteria producer Lallemand, on wine industry R&D and communication strategies. He is also part of the Fine Wines of New Zealand Selection Panel. A bold initiative to classify the very best of New Wines.
Sam also makes his own wine – which focuses on single vineyard Chardonnay and Syrah grown and produced on Waiheke Island and Hawkes Bay.
He is also a co-owner of Peninsula Wines, a dynamic Madrid-based wine marketing business founded on authenticity, sustainability and competitiveness. Sam’s unique blend of technical expertise, commercial insight and commitment to preserving wine diversity defines his holistic approach to the wine business
Current employer: Sam Harrop Wine Limited
Primary area(s) of work: Wine production
Industry sector(s): Winemaking, QA/QC, Marketing, Sales, Distribution, Business owner, Off trade, On trade, Buying, Author, Consultant
Wine styles: Orange wines, Still white, Still red, Still rosé, Still wines
Wine region expertise: Auckland, Australia, Casblanca Valley, Central Otago, Chile, Hawke's Bay, Marlborough, New Zealand, Roussillon, Loire, UK, Rioja, Ribera del Duero, Spain
Market expertise: Australia, New Zealand, Oceania, Europe, Asia, North America, United Kingdom, China, Scandinavia, Canada, South America, Netherlands, Italy, Spain, Russia
Specialisms: Sustainability, Processing of grapes, Fermentation, Maturation and blending, Stabilisation and clarification, Elevage / maturation, Blending, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Bulk shipment, Bottling, Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Distribution, Direct to consumer, Supermarket and multiple retail, Events, Restaurant wines, Wine labels, Branding