With a strong background in languages, Sarah transitioned from a career in translation and having completed several WSET courses, she secured her first role with Accolade. Since then, she has gained extensive experience in wine buying and marketing, working across both independent and large retail environments and with a UK bottler. Her passion for wine has also led her to work vintages during holidays in various countries. Sarah bought wine for the Co-op for many years where she was responsible for sourcing, selecting, and blending wines from France, Spain, South America, and Greece. Sarah was also responsible for driving the sustainability agenda and for working with wineries on Fairtrade conversion. Sarah now buys wine for Alliance and looks after the Iberian and Americas portfolio. Sarah has also conducted consumer profiling research with Lallemand, gaining insights into consumer preferences for different wine styles, and works extensively to foster consumer engagement. Sarah judges on numerous prestigious wine panels, actively mentors the next generation inside and outside of the wine trade, and continually expands her expertise by traveling extensively to wine regions and wineries worldwide, further deepening her passion for the industry.