Sarah Heller MW is a wine expert, content creator and visual artist based in Hong Kong. She is a partner and buyer for the Almásy Collection, a Central European wine brand; brand ambassador and design collaborator for Lucaris Crystal; sits on the faculty of the Vinitaly International Academy, is the wine editor for Asia Tatler and is a consultant for WINE100, China’s largest wine competition. She is the creator of an art series called Visual Tasting Notes and her educational videos have over 3.5 million students. She is frequently invited to speak on subjects including Asian wine markets, wine marketing and Ecommerce and regularly judges wine competitions like the Cathay Pacific HKIWSC and Decanter Asia Wine Awards. She won the 2013 Vintners? Cup, is a SWE CSS and CSW. Having graduated from Yale University with a fine art degree, Sarah began her career in the New York and Hong Kong wine trades and wineries in France and Italy. She was Executive Director of events and education firm Meiburg Wine Media in Hong Kong for several years. As well as a Master of Wine and DipWSET, Sarah is a SWE Certified Specialist of Wine and Spirits. Sarah speaks English, Chinese, German, Italian and French with some proficiency in Spanish and basic Korean.

Industry sector(s): Marketing, Business owner, Buying, Journalism, Educator, Consultant, Wine judge

Wine region expertise: Piedmont

Market expertise: Asia, China

Specialisms: Packing and labelling, Marketing wine, Routes to market, Wine labels, Branding, Wine judging