Simon started his wine career back in 1988 wearing a morning suit and selling the classic wines of the world to the rich and wonderful clientele of Fortnum and Mason. In 1995 he and his wife Louise departed on an 18 month world tour (combined with honeymoon!) visiting and working in California, Australia, New Zealand and South Africa. On their return, Simon joined the buying team at Waitrose and in 1997 passed his MW exam at the first attempt.

After 8 great years with Waitrose, Simon joined Western Wines and soon after Constellation Europe Ltd as Vice President managing all wine supply and the premium retail channel and brands. 4 years later he was appointed Managing Director of Negociants UK Ltd, a wholly owned subsidiary of the Yalumba Wine Company, importing and distributing an impressive range of Australian and New Zealand wineries.

After 9 years, Negociants was integrated into John E Fells where Simon worked as Commercial Director for 18 months ensuring the smooth transition for brands, customers and staff.

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Marketing, Distribution, Business owner, Agency/Importer, Buying, Consultant, Wine judge

Specialisms: Marketing wine, Investment strategies, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Supermarket and multiple retail, Independent retail, Branding, Wine judging