The Deutsches Weininstitut (DWI), known in English as the German Wine Institute and Wines of Germany, is the central communication and marketing organization of the German wine industry.

The DWI’s core task is to promote the quality and sales of wines from the 13 German wine-growing regions through competition-neutral marketing measures in Germany and abroad. These include press and public relations work, the implementation of information campaigns including corresponding events, participation in national and international trade fairs, and the organization of wine presentations and events together with German producers around the world.

In addition, the DWI issues information brochures, regular information services, publications and promotional materials, conducts training courses and seminars, especially for representatives from the restaurant and retail sectors, as well as market research, and advises the wine industry on sales promotion issues at home and abroad.

At the DWI, based in Bodenheim near the ‘Great Wine Capital’ Mainz, around 45 employees are currently committed to the interests of the German wine industry. In addition, there are “Information Agencies for German Wine” (Wines of Germany) in defined foreign markets for German wine exports. Currently, the DWI is active in a total of 11 international markets: China, Finland, Great Britain, Japan, the Netherlands, Norway, Poland, Sweden, Switzerland, the Czech Republic and the USA.

Information provided by DWI

www.deutscheweine.de
www.winesofgermany.com