Wine in Moderation is the programme created by the wine sector to inspire an active respect for wine as a product of culture among people who choose to drink, thereby contributing to healthy lifestyles and the reduction of alcohol related harm.

The programme builds on scientific evidence, education, and self-regulation to organise and empower wine professionals with the information and tools to responsibly present wine, raising awareness and knowledge about responsible drinking patterns and moderate wine consumption and inspiring consumers to enjoy wine and its culture in a healthy, positive and convivial way. Centrally coordinated, Wine in Moderation is implemented nationally respecting local cultural diversity.

WiM Association

The WiM Association is the international not for profit association founded by wine sector associations and leading wine companies that centrally coordinates the Wine in Moderation programme and expand its reach and impact throughout the world.

Information provided by the WiM