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Susan Lin MW

Susan Lin MW

Became an MW 2021

Based in United States

Languages English, French, Japanese, Mandarin, Spanish


Susan is the head of wine expertise for online fine wine retailer Belmont Wine Exchange in the San Francisco Bay Area, providing personalized concierge services for customers worldwide. In her independent consulting, she specializes in musical branding, pairings, and events for wine and spirits. Susan completed the WSET Diploma while working as a programme manager in the high-tech industry, during which she lived and travelled extensively in East Asia.

A lifelong devotee of music, Susan is a classical pianist and holds a Master of Fine Arts in classical piano performance and musicology. She has performed internationally as a Chinese classical and folk dancer. Susan also works with performing arts organisations to grow their audiences through innovative programming and events, integrating wine whenever possible. Her joy is to create memorable experiences through wine and the performing arts.

Primary area(s) of work: Trade, Strategy

Industry sector(s): Buying, Consultant, Educator, Events, International trade, Marketing, Off trade, Performing arts, Project management, Sales, Wine judge

Specialisms: Branding, Events, Food and wine pairing, Identifying and meeting consumer demand, Independent retail, Marketing wine, Music and wine pairing/events, Supplier/customer relationships, Music and wine pairing/events, Wine judging