Susan R Lin is a Master of Wine and a Master of Fine Arts in Classical Piano and Musicology. She creates memorable experiences through music and wine. Susan approaches her craft through an interdisciplinary lens, forged by her background as a high tech program manager, performing arts program developer, and as a classical pianist and dancer. Susan is also the Head of Wine Expertise for San Francisco-based boutique fine wine retailer Belmont Wine Exchange, providing personalized concierge services for clients worldwide.

Her research and work on the interaction of music and wine have been featured in Decanter, Frankfurter Allgemeine Zeitung, GuildSomm, and others. Each of Susan’s creations is rooted in academic research and inspired by a deep respect for the essence of wine and music.

Primary area(s) of work: Trade, Strategy

Industry sector(s): Buying, Consultant, Educator, Events, International trade, Marketing, Off trade, Performing arts, Project management, Sales, Wine judge

Specialisms: Branding, Events, Food and wine pairing, Identifying and meeting consumer demand, Independent retail, Marketing wine, Music and wine pairing/events, Supplier/customer relationships, Music and wine pairing/events, Wine judging