A wine industry business consultant and lecturer, Tim Hanni has been involved with food and wine for over 50 years. He is President of Wine Business Education LLC (www.winebusinesseducation.com) and of eCode.me, a company that has researched and quantified the factors that affect personal wine preferences enabling new methods of market segmentation and marketing strategies. Hanni coordinates various aspects of hospitality training and education, sales, marketing, and wine and food programs around the world. Author of "Why you Like the Wines You Like" and provides online Wine Business courses for organizations and universities.

Current employer: Wine Business Education LLC, eCode.me LLC

Industry sector(s): Author, Business owner, Consultant, Distribution, Educator, Viticulture, Wine judge, Wine tourism

Wine region expertise: California, Oregon, USA, Washington

Market expertise: Asia, Australia, Canada, China, North America

Specialisms: Acquisition of vineyards, Commercial advice on vinyard establishment, Establishment of vineyards, Processing of grapes, Fermentation, Maturation and blending, Economics of wine production, Elevage / maturation, Blending, Packing and labelling, Quality assurance and control, Branding, Distribution, Financial and commercial structures, Food and wine pairing, History of wine, Identifying and meeting consumer demand, Marketing wine, Restaurant wines, Routes to market, Wine laws and regulations, Wine tourism, Wine judging