A wine industry business consultant and lecturer, Tim Hanni has been involved with food and wine for over 50 years. He is President of Wine Business Education LLC (www.winebusinesseducation.com) and of eCode.me, a company that has researched and quantified the factors that affect personal wine preferences enabling new methods of market segmentation and marketing strategies. Hanni coordinates various aspects of hospitality training and education, sales, marketing, and wine and food programs around the world. Author of "Why you Like the Wines You Like" and provides online Wine Business courses for organizations and universities.

Current employer: Wine Business Education LLC, eCode.me LLC

Industry sector(s): Viticulture, Distribution, Business owner, Author, Educator, Consultant, Wine judge, Wine tourism

Wine region expertise: USA, California, Washington, Oregon

Market expertise: Australia, Asia, North America, China, Canada

Specialisms: Establishment of vineyards, Acquisition of vineyards, Commercial advice on vinyard establishment, Processing of grapes, Fermentation, Maturation and blending, Economics of wine production, Elevage / maturation, Blending, Packing and labelling, Quality assurance and control, Marketing wine, Financial and commercial structures, Identifying and meeting consumer demand, Routes to market, Distribution, Food and wine pairing, Restaurant wines, Wine laws and regulations, Wine tourism, Branding, History of wine, Wine judging