A wine industry business consultant and lecturer, Tim Hanni has been involved with food and wine for over 50 years. He is President of Calyber LLC and HanniCo LLC. One facet of Calyber LLC is researching and quantifying the factors that affect personal wine preferences enabling new methods of market segmentation and marketing strategies. The second division of Calyber LLC is Wine Business Education that provides courses for individuals, organizations and universities via www.winebusinesseducation.com. Hanni also conducts various aspects of hospitality training and education, sales, marketing, and wine and food programs around the world. He is the author of the book "Why you Like the Wines You Like."

Current employer: Wine Business Education LLC, eCode.me LLC

Primary area(s) of work: Wine production, Trade, Strategy, Communication

Industry sector(s): Author, Business owner, Consultant, Distribution, Educator, Events, International trade, Marketing, Off trade, On trade, Sales, Viticulture, Winemaking, Wine judge, Wine tourism, Education

Wine styles: Extensive

Wine region expertise: Australia, Burgundy, California, Canada, France, Germany, Hungary, Jerez, Languedoc, Loire, Marlborough, New York, Okanagan Valley, Oregon, Penedes, Portugal, Priorat, Provence, Rhone, Rioja, South Africa, South America, Spain, USA, Virginia, Washington, Western Australia, Extensive

Market expertise: Asia, Australia, Canada, China, Europe, New Zealand, North America, Scandinavia, South East Asia, United Kingdom

Specialisms: Acquisition of vineyards, Commercial advice on vinyard establishment, Establishment of vineyards, Financial; startup and profitability, Economics of wine production, Fermentation, Maturation and blending, Processing of grapes, Prodution costs and P&L, Blending, Bottling, Bulk shipment, Elevage / maturation, Legal compliance on authorised packaging and labelling, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Sensory evaluation , Supply chain efficiency, Branding, Distribution, Events, Financial and commercial structures, Food and wine pairing, History of wine, Identifying and meeting consumer demand, Independent retail, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supply chain efficiency, Supermarket and multiple retail, Training, Wine labels, Wine laws and regulations, Wine tourism, Wine judging