Tone lives and works in Oslo. She is a Senior Product Manager for the Norwegian Wine Monopoly with responsibility for Italy, Portugal, Spain, Lebanon and Greece. Tone’s passion for wine began during language studies in Italy where she spent five years before working as a trade analyst for the Italian Trade Commission in Oslo. She then joined the wine importer Arcus Group (Anora) and finally the Monopoly. She holds a Master of Management degree from BI business school. She currently teaches Sommelier Education and WSET Diploma in Oslo. Tone’s expertise covers different parts of the wine industry such as product development, branding, marketing, PR, distribution, education, sensory research and in-depth knowledge regarding the purchasing systems of the Scandinavian Monopolies. When Tone is not drinking wine based on rare and nearly extinct Italian or Portuguese varieties, she trains dressage with her Portuguese Lusitano horse or spends time with her husband and two sons.

Current employer: Vinmonopolet As

Primary area(s) of work: Trade, Communication

Industry sector(s): Marketing, PR, Distribution, Off trade, Buying, Journalism, Educator, International trade, Wine buying

Wine region expertise: Greece, Lebanon, Portugal, Spain, Italy

Market expertise: Scandinavia

Specialisms: Marketing wine, Supermarket and multiple retail, Podcasts, Branding, Wine judging