Born and raised in Singapore, Tze completed her undergraduate degree in English Literature at Oxford, followed by a Master’s in Management at the London Business School.

She has over a decade's expertise working with leading global brands on their digital marketing strategies, as Strategy Director, Client Partner, and Mobile/App specialist, within the Dentsu Aegis Network and Jellyfish (the Brandtech Group).

She is currently Head of Marketing at Élevage Wines Limited, a young, dynamic, and rapidly growing fine wine importer and distributor, specialising in sourcing and delivering exceptional wines to the on-trade and fine wine retailers.

Beyond this, she also provides expertise in growth marketing, brand management and distribution strategies to drinks businesses, through an independent freelance consultancy, Perkin Reveler.

She is the first (and only) female Singaporean MW.

Outside her interest in wine and the history of wine, she also holds qualifications in sake & whisky.

Industry sector(s): Marketing, Marketing research, Wine business strategy