Born in Shenzhen, China, and educated in the United States, Weiran (Bill) Liu holds a dual degree in International Relations and French Literature from Emory University. His interest in wine began under the influence of his father and deepened during an internship at Château Margaux while studying abroad in France. He later worked in the fine and rare wine sector in Hong Kong, including roles with leading international auction houses and fine wine membership clubs.

Now based in the dynamic Greater Bay Area of China, Bill may be the first Cantonese-speaking Master of Wine. He enjoys working across diverse roles in the wine industry, with a focus on education, ambassadorial roles for international wine associations and prestigious brands in China, and strategic consultancy for wine exhibitions. In addition to championing global wine culture, he is committed to building stronger connections between Chinese wines and the international wine community.

Primary area(s) of work: Trade, Communication

Industry sector(s): Consultant, Educator, Events, Investments, Marketing, Project management, Wine judge, Trade Exhibition Consultant

Wine styles: Champagne, Fine and rare wines, Still wines

Wine region expertise: Bordeaux, Burgundy, Champagne, China, Italy, Slovenia, USA

Market expertise: Asia

Specialisms: Branding, Education, Events, HORECA, Marketing wine, PR, Exhibition, Wine judging