Long and extended career throughout the trade culminating with current splendid role at Waitrose. Possibly quite interesting, but only over a large whisky and soda. Better told personally. Obsessed by wine and all things food but also breed sheep, go fishing and sailing and love the outdoors life.

Current employer: Waitrose & Partners

Primary area(s) of work: Trade

Industry sector(s): Events, Agency/Importer, Off trade, On trade, Buying, Educator, Consultant, Wine judge

Wine region expertise: Austria, Germany, Mosel, Pfalz, Rheingau, Rheinhessen, Bordeaux, Burgundy, Languedoc, Jerez, Italy

Market expertise: United Kingdom

Specialisms: Marketing wine, Supplier/customer relationships, HORECA, Direct to consumer, Supermarket and multiple retail, Independent retail, Events, Ecommerce, Food and wine pairing, Wine labels, Branding, Wine judging